[pp.113-120]
Misuzu KOZUKA ( Toyota Central R&D Labs., Inc.)
Abstract:
Recently, many people use automobiles more than necessary. In local cities especially, the modal share of automobiles is overwhelmingly high. Furthermore, such cities are becoming automobile-dependent. It is necessary to restrain this tendency in consideration of future social needs. For this study, we conducted a questionnaire survey of Toyota city residents related to daily traffic. Based on the questionnaire survey results, respondents were classified into two groups (Group A: the respondents who assuming the use of only automobiles, Group B: the respondents who assuming the use of transportation modes aside from automobiles). Then, both groups’ traffic psychology was examined using statistical tests, covariance structural analysis, etc. Results reveal necessary future requirements for a traffic environment (environmentally friendly transportation mode suitable for residents' use) to improve the traffic environment quality for moving comfortably, with features such as "Bright roads and streets during the evening and night", high "Flexibility", low "Crime", good " Route ambience", and "Good quality of landscape scenery and numerousness of the green-leafed trees".
Key Word:
traffic psychology factors, modal choice, covariance structure analysis