[pp.149-154]

‹Research Report›Effective Communication Technique of Environmental Information

Yoko MAYUZUMI （Waseda University）

Abstract:
In this study, an analysis and problem-solving is carried out on the problems surrounding senders and receivers of information regarding environmental communication. From the results, a technique is proposed for improving bi-directional communication in the provision of environmental information. This report clarifies both a transmission method for the sender of the information and a mechanism for effect of reception for the receiver. In the inspection of senders of information, a survey was conducted on environmental specialists regarding the state of transmitting environmental information. In the investigation into the receivers of information, the investigation took the from of a brainstorming session with 100 junior high school students on "recognition" of and "action" on environmental problems. For the sending of information regarding environmental communication by environmental specialist, use of the Internet (including email and websites) was high. This was estimated to have substituted the function of public relations magazines | newspapers, magazines, and pamphlets. In addition, the senders considered it beneficial to use photographs and images which are effective in visualizing information, on the Internet. Furthermore, for the receiver, adding the audio-visual experience also had a tendency to be effective for the receivers beginning to act environmentally conscious. In short, the view of both parties on the effect of visualization concurred. In addition, it can be speculated that the point which needs to be considered by the senders when transmitting environmental information is to be clear on explaining its direct bearings on the receivers.

Key Word:
environmental communication, environmental information, bi-directional communication, internet, media selection

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