[pp.31_38]

Environmental Load Reduction Effects of Changed Bicycle User Attitudes

Nariaki WADA* （*School of Environmental Science, The University of Shiga Prefecture）

Abstract:
Questionnaire survey results indicate that the high cognizance of bicycle users for electricity conservation is not reflected in their actual behaviors. A path-analysis model was prepared to assess bicycle user consciousness of electricity conservation and bicycle use. Results of covariance structure analysis revealed these two factors’ mutual correlation. Our investigation demonstrated quantitatively that the environmental load reduction was achieved by the shift of transportation mode by motorists to mass transit (train, bus) users or bicycle users. Moreover, results demonstrate that if one who is not engaging in any environmental behavior does any familiar environmental activity, the greatest environmental load reduction can be attained through LED bulb use.

Key Word:
bicycle use, environmental load, environmental consciousness, environmental behavior, structure of consciousness, covariance structure analysis

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